Pelatro Ltd. IPO: Key Details

We are a global technology business and have developed a comprehensive Customer Engagement Platform, i.e.,mViva that empowers customer-centric interactions between enterprises or brands and its end users. Our platformempowers enterprises to understand the behaviour and needs of their customers deeply with a view to enhancetheir engagement with end users. Our Customer Engagement Platform mViva collects and processes large amounts of data for each enterprise on a daily basis across almost a billion consumers in 30 countries. Our mVivaplatform helps enterprises undertake marketing operations on their end users through behavioural analysis oftheir end users. The platform provides end-to-end capability and experience starting with collection of data,analysis, intelligence gathering, audience selection, configuration, execution and reporting. The entire approachof our Customer Engagement Platform is customer-centric in nature, offering distinctive features. In addition tothat, mViva is a very user friendly platform that has been built for marketers who may not be tech savvy. Itempowers the marketers to innovate and constantly push the envelope on customer engagement. mViva’sextensive capabilities enable marketers to orchestrate elaborate journeys over the entire life cycle of their enduse consumers. The Customer Engagement Platform is capable of weaving micro journeys into long termjourneys thereby leveraging the intelligence gleaned on specific consumer behaviour along the way.